Emanuele Pagani
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Founder – Product, Design & Engineering · 2026 – Present

V-TRY

V-TRY is an AI virtual try-on platform. Shoppers upload one face photo, V-TRY builds a private AI persona from it, and from then on any product from any online store can be seen on them, as images and videos, in seconds.

Services

  • Product strategy
  • UX product design
  • Brand design
  • Front-end development
  • Back-end development
  • AI
  • Go-to-market
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What Emanuele did

Emanuele created V-TRY end to end, on his own: the idea, the product and the brand, the web app's front end and back end, the AI pipeline that builds a persona and generates the try-ons, the ways in from wherever people shop, and the go-to-market.

  1. 01Ideated the product and shaped its flow: a free account, one face photo, a private AI persona, then try-ons of anything
  2. 02Designed and built the web app, front end and back end, including the AI generation of try-on images and videos
  3. 03Built the Chrome extension that puts a V-TRY button on product pages in any store, plus an iOS shortcut and access by text and WhatsApp
  4. 04Designed the brand, the landing page and the launch films
  5. 05Ran the go-to-market: positioning, pricing and upgrade plans, and the Instagram, TikTok and LinkedIn channels
The V-TRY landing page: Reimagine your online shopping experience
How it works
Creating an account
Uploading a face photo
The photo checked before the persona is made
Generation in progress
A look being generated
A dress tried on, ready to rate or buy
The outfits: every look tried on
The generation workflow: the nodes behind a try-on
The AI pipeline
Try-on videos
Shop anywhere
The V-TRY landing page on a phone
Step one on the landing page: create your free account
Brand
The V-TRY icon
How do I look?

Impact

V-TRY has generated more than 250,000 try-ons, each in seconds, so shoppers see what suits them before they buy rather than after the parcel arrives. It works wherever people discover products: on the web, in the browser and from their phone.