Product Design + Marketing Design + Research
Assessing end-to-end product experience and delivering streamlined and optimized marketing product experience solutions.
Sizing design deliverables based on research and delivering strategies to support business growth and product evolution.
Designed new mobile products and web app experiences, and managed buildout and product launch.
Owned the website stack for all the companies I had a pleasure to work for.
Brand Design & Strategy
Leading the redesign of projects, companies, brands and mobile products in multiple scale. Previous experience in the US includes Cloud4Wi, Kittyhawk, Inkstinct.
Building out vision and strategy, creating systems that scale from product to marketing.
Building new brand for startups and new products, and supporting their market launch.
Evolving brands to craft the evolution that follow a scale-up change of market.
Design Leadership
Leading initiatives in product design and brand marketing, building mobile products, brands, marketing deliverable, video productions and design systems from scratch.
Setting vision for new brands and recalibrating the vision for evolving brands. Creating teams to deliver on the vision.
Building cross-org partnerships between product, design, marketing and stakeholders to ensure user experience consistency across the end-to-end journey.
Design Team Management
Team management for product, brand, visual design, research, motion graphics, and system design.
Management of distributed and on-site design teams, with +5 direct reports. Responsibility for recruiting, hiring, career coaching, and capacity building.
Building product and brand design from the ground up, including vision setting, identifying new discipline needs, performance management, establishing design process, incorporating design practice into organizational process.
Identified key talent and brought in experts in photography, illustration, motion and development to deliver a high quality experience.
- Designed and supported Uber mobile app (110M users) for the Uber Air experience.
- Designed multiple internal tool revamp and built new functionalities for some Uber Air map-based products.
- Designed the first Uber Elevate Community and Emissions White Papers.
- Responsible for oversight and execution of all Uber Elevate marketing, PR and brand creative.
Senior Product Designer, Marketing Design, Brand Design
2018 – 2020
- Worked on many releases of Kittyhawk iOS and Android mobile apps.
- Designed product revamp and marketing launch of the current version of the official FAA app B4UFLY for an audience of 900K active users.
- Built Kittyhawk brand identity from ground up, including defining detailed brand guidelines and design language.
- Responsible for oversight and execution of all marketing and brand creative.
- Designed and built the new website end to end, manage ongoing SEO optimizations and built a B2B digital marketing strategy (including email marketing, social campaigns and more) to maximize growth potential and fill the sales pipeline – resulting in a 400% increase in organic growth within 2 months.
- Responsible for leading the UX and UI design of the iOS and Android versions as well as the desktop platform.
- Develop strategic plans for long term goals and product roadmap, all informed by user research and behavioral learnings. Lead a team of four developers and partner closely to execute, innovate, test and optimize.
- Successfully reached the milestone of 4M followers on social media. Website growth graph
- Built Cloud4Wi’s product design system.
- Designed the Cloud4Wi brand identity and design language, as well as all marketing pieces.
- Designed, built and maintained the company’s website while constantly optimizing SEO performance.
- Responsible for designing successful mobile product solutions, driven by various user testing and validation methodologies and tactics for Adecco, Armani, Clarks, Bulgari, Burger King, Ermenegildo Zegna, Illy, KFC, Microsoft, Loro Piana, Hermes, Swatch, McDonald’s, Prada Group, etc.
- Responsible for the implementation of a B2B focused social media strategy and SEO optimization that resulted in a 250% increase in organic growth across a 2 year period.
- Led award-winning video and media productions.
- Established and led a team that specialized in designing digital products for clients and partners
- Responsible for bringing design thinking and digital innovation to a leading printing company
- Oversaw integrated creative executions ranging from small corporate brochures to augmented reality experience for kids on books/mobile apps.
- Led the adoption and development of augmented reality products
Co-Founder and Creative Director
2005 – 2011
- Co-founded a digital agency that provided digital design and technology solutions for 200+ clients across a variety of industries
- Led marketing strategy, digital design, branding and developing marketing campaigns with a focus on paid, organic SEO
- After finding success in Italy, we expanded into the American market by opening a branch in Santa Barbara, CA
Bachelor’s Degree, Design
University of Bologna - CNOS FAP
2003
Mathematics and Computer Science
University of Ferrara
2001
Wordpress certified developer
Wordpress - Envato
AdWords certified professional
Google - Udemy
SEMrush Digital Marketing - SEO Fundamentals
semrush.com
SEMrush Digital Marketing - Social Media Toolkit
semrush.com
Creative Strategy,Design Thinking,Brand DesignBrand Development,Interaction Design,Visual Design,Motion Design,Wireframing,Rapid Prototyping,Design Exploration,SEO,Social Media Marketing,Photography,Marketing Communications,Graphic Design,Online Publishing,Desktop Publishing,Digital Publishing,Video Production,Video Editing,Marketing communication,Online Marketing,Digital Marketing,E-commerce,User Experience,Marketing,Marketing Strategy,Social Media,Search Engine Optimization (SEO),Search Engine Marketing (SEM),Art Direction,Advertising,Business Development,Project Management,Online Advertising,User Interface Design,Email Marketing,Typography,Digital Media.
- Apple Store featured app 2014
- Apple Store featured app 2017
- Awwwards nominee 2017
- Awwwards site of the day 2018
- Awwwards honorable mention 2014
- Awwwards honorable mention 2015
- Repubblica Next new talent 2012
- Digital360 Award 2016 1st place with Ferrovie dello Stato Success Story
- Digital 360 Award 2017 1st place with Prada Success Story
Adobe Photoshop, Illustrator, InDesign, Sketch, Figma, Principle, InVision Studio, Framer X, Sublime, Trello, Asana, Slack, HTML, CSS, jQuery, Javascript, MySQL, PHP, Adobe After Effects, Final Cut Pro, Wordpress, Keynote, SEO Yoast, Semrush, BrightEdge, DeepCrawl, Majestic, Evernote, Google Ads, Facebook Advertising, LinkedIn Advertising and more.