Emanuele Pagani
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UX Design Lead, Maps and Navigation · 2021

Uber

Uber operates one of the world’s largest mobility platforms, connecting riders and drivers across hundreds of cities. Within this ecosystem, Uber Maps powers real-time navigation, routing, and location intelligence — the core technology that enables every trip.

Services

  • UX product design
  • Strategy
  • Stakeholder management
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What Emanuele did

As UX Lead on Uber Maps and Driver Navigation, Emanuele was responsible for reimagining core experiences that millions of drivers and riders depend on daily. His scope included redesigning navigation, optimizing pickup and arrival workflows, and creating systems that improved clarity and trust between riders and drivers. He partnered across product, research, and engineering to ensure navigation became a strategic enabler of Uber’s growth and reliability.

  1. 01Completely redesigned Driver Navigation, resulting in a +178% increase in adoption
  2. 02Shipped features like Trip Status and Side of Street, enhancing the rider pickup experience
  3. 03Led UX for the Uber Maps framework, now powering the Rider, Driver, Eats, and Postmates apps
  4. 04Improved global metrics tied to driver efficiency, communication, and trip safety, driving measurable business impact
  5. 05Oversaw a team of UX designers, balancing product velocity with system-level design cohesion
Uber Maps screens for riders and drivers, laid out in a grid
Driver navigation
Driver map with a suggested route and the destination card
Turn-by-turn navigation on the way to pick up a rider
Lane guidance with a voice message button for the rider
A safety prompt recommending a bike navigation app
Rider pickup
Choose pickup spot, with a price for each spot
Choose a ride, with a pet-friendly option
Choose preferred route: with or without tolls
Street imagery of the pickup spot in front of Walgreens
Trip status: meet at the pickup spot on 938 Mission St, a 2 minute walk
Walking route to the pickup spot as the driver arrives
Side of Street: meet the driver at the Regency Hotel
Side of Street
Side of Street: meet the driver at Sherman Circle and Kansas Ave
Side of Street: meet the driver at Cloud Gate and Randolph
Offer choice for side of street
Maps features
Offer choice in the flow
Driver–rider live communication
Pickup location preferences
Location saved notes
Walking directions to orient
Driver airport navigation
Map view customization
Real world imagery to orient
Pickup identification mode

Impact

I spearheaded initiatives that reduced pickup times, increased driver efficiency, and improved trip safety. By overhauling the navigation experience and introducing smarter pickup and coordination features, I directly influenced key operational metrics at scale. These improvements strengthened Uber’s ability to deliver seamless, reliable trips, positioning its mapping technology as a competitive advantage in the mobility market.