Emanuele Pagani
Back

UX, Brand & Marketing · 2015 – 2018

Cloud4Wi

Cloud4Wi turns guest Wi-Fi into a marketing channel. Retailers, restaurants and venues offer free connectivity through branded captive portals and, in return, learn who their visitors are and bring them back.

Services

  • UX design
  • Brand design
  • Marketing design
Visit site

What Emanuele did

Emanuele shaped the product's user experience and its visual identity in the company's early stage. That meant the captive-portal journey visitors meet on their phones, the venue-facing dashboard, and the brand and marketing design that helped Cloud4Wi sell to global names in fashion, food and retail.

  1. 01Designed the guest Wi-Fi onboarding journey: splash, login, consent and welcome, tuned for one-handed use
  2. 02Built a white-label portal system that brands such as Prada, Tod's, McDonald's, illy and Lacoste could make their own
  3. 03Designed the venue dashboard for visitor insights and campaign tools
  4. 04Created the Cloud4Wi brand identity, website and sales collateral
Cloud4Wi dashboard on a laptop
Captive portal for Fortnum & Mason
In-store portal
Café portal
Login
Free Wi-Fi welcome
illy
McDonald's
Prada
Tod's
Portal and dashboard

Impact

A portal system flexible enough for luxury and fast-food brands alike became a central selling point, and a consistent brand and marketing language supported the company's growth from an Italian start-up to an international platform.