Emanuele Pagani
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UX Exploration · 2024

Mapbox

Mapbox is a leading provider of custom mapping and location technology, powering navigation and geospatial experiences for companies worldwide. Its platform enables developers and designers to create tailored maps and mobility solutions across industries.

Services

  • UX product design
  • UX research
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What Emanuele did

At Mapbox, Emanuele led a UX exploration focused on rethinking navigation for pedestrian use. The work involved analyzing existing frameworks, mapping behaviors, and identifying gaps between vehicular navigation patterns and the unique needs of people on foot. His role was to design a navigation tool concept that prioritized safety, clarity, and contextual awareness for urban pedestrians.

Pedestrian navigation concept on a phone
Rethinking the navigation map: pedestrian
A pedestrian's user journey
Route planning
Street-level 3D context
Night mode
Crossing guidance
Driver vs pedestrian comparison
Map detail
Navigation flow
Arrival states

Impact

The exercise resulted in a framework that highlighted opportunities to expand Mapbox's navigation capabilities beyond drivers and vehicles. By proposing design principles and prototypes for pedestrian-first navigation, I laid the groundwork for potential new use cases and client integrations. The outcome positioned Mapbox to better serve partners in industries like mobility, tourism, and smart cities.