Senior Product Designer

2020 – PRESENT

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The Uber Elevate team is working toward transforming the world through aerial ridesharing at scale. Imagine soaring above congested ground traffic. With Uber Air, this future is closer than you think. Uber is developing shared air transportation—planned for 2023—between suburbs and cities, and ultimately within cities. We’re working with our Elevate Network partners to launch fleets of small, electric VTOL (vertical takeoff and landing) aircraft in Dallas, Los Angeles, and Melbourne, our first international market.


Senior Product Designer, Marketing Design, Brand Design

2018 – 2020

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  • Worked on many releases of Kittyhawk iOS and Android mobile apps.
  • Designed product revamp and marketing launch of the current version of the official FAA app B4UFLY for an audience of 900K active users.
  • Built Kittyhawk brand identity from ground up, including defining detailed brand guidelines and design language.
  • Responsible for oversight and execution of all marketing and brand creative.
  • Designed and built the new website end to end, manage ongoing SEO optimizations and built a B2B digital marketing strategy (including email marketing, social campaigns and more) to maximize growth potential and fill the sales pipeline – resulting in a 400% increase in organic growth within 2 months.


Founder, CEO,  Senior Product Designer

2009 – NOW

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  • Responsible for leading the UX and UI design of the iOS and Android versions as well as the desktop platform.
  • Develop strategic plans for long term goals and product roadmap, all informed by user research and behavioral learnings. Lead a team of four developers and partner closely to execute, innovate, test and optimize.
  • Successfully reached the milestone of 4M followers on social media. Website growth graph


Senior Product Designer, Marketing Design, Brand Design

2015 – 2018

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  • Built Cloud4Wi’s product design system.
  • Designed the Cloud4Wi brand identity and design language, as well as all marketing pieces.
  • Designed, built and maintained the company’s website while constantly optimizing SEO performance.
  • Responsible for designing successful mobile product solutions, driven by various user testing and validation methodologies and tactics for Adecco, Armani, Clarks, Bulgari, Burger King, Ermenegildo Zegna, Illy, KFC, Microsoft, Loro Piana, Hermes, Swatch, McDonald’s, Prada Group, etc.
  • Responsible for the implementation of a B2B focused social media strategy and SEO optimization that resulted in a 250% increase in organic growth across a 2 year period.
  • Led award-winning video and media productions.


Head of Design

2011 – 2015

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  • Established and led a team that specialized in designing digital products for clients and partners
  • Responsible for bringing design thinking and digital innovation to a leading printing company
  • Oversaw integrated creative executions ranging from small corporate brochures to augmented reality experience for kids on books/mobile apps.
  • Led the adoption and development of augmented reality products


Co-Founder and Creative Director

2005 – 2011

  • Co-founded a digital agency that provided digital design and technology solutions for 200+ clients across a variety of industries
  • Led marketing strategy, digital design, branding and developing marketing campaigns with a focus on paid, organic SEO
  • After finding success in Italy, we expanded into the American market by opening a branch in Santa Barbara, CA

Bachelor’s Degree, Design

University of Bologna - CNOS FAP

Mathematics and Computer Science

University of Ferrara

Wordpress certified developer

Wordpress - Envato

AdWords certified professional

Google - Udemy

SEMrush Digital Marketing - SEO Fundamentals


SEMrush Digital Marketing - Social Media Toolkit


Creative Strategy,Design Thinking,Brand DesignBrand Development,Interaction Design,Visual Design,Motion Design,Wireframing,Rapid Prototyping,Design Exploration,SEO,Social Media Marketing,Photography,Marketing Communications,Graphic Design,Online Publishing,Desktop Publishing,Digital Publishing,Video Production,Video Editing,Marketing communication,Online Marketing,Digital Marketing,E-commerce,User Experience,Marketing,Marketing Strategy,Social Media,Search Engine Optimization (SEO),Search Engine Marketing (SEM),Art Direction,Advertising,Business Development,Project Management,Online Advertising,User Interface Design,Email Marketing,Typography,Digital Media.

  • Apple Store featured app 2014
  • Apple Store featured app 2017
  • Awwwards nominee 2017
  • Awwwards site of the day 2018
  • Awwwards honorable mention 2014
  • Awwwards honorable mention 2015
  • Repubblica Next new talent 2012
  • Digital360 Award 2016 1st place with Ferrovie dello Stato Success Story
  • Digital 360 Award 2017 1st place with Prada Success Story

Adobe Photoshop, Illustrator, InDesign, Sketch, Figma, Principle, InVision Studio, Framer X, Sublime, Trello, Asana, Slack, HTML, CSS, jQuery, Javascript, MySQL, PHP, Adobe After Effects, Final Cut Pro, Wordpress, Keynote, SEO Yoast, Semrush, BrightEdge, DeepCrawl, Majestic, Evernote, Google Ads, Facebook Advertising, LinkedIn Advertising and more.